Last Friday night I went for some hot dogs…
My dear friends over @Pony
Europe launched a finger licking good sneaker last Friday; the Hot Dog. It was
a special collaboration they did with Alfredo Gonzales. http://vimeo.com/72403780
Now, some of you might be surprised to hear that I actually really like this sneaker. It’s nothing like the over-the-top-crazy-colour-explosions I usually go for [just for the record I would like to state that I have quite a lot of shoes whose colours will not hurt your eyes], but I just fell in love with the story behind the shoe and the whole concept of it.
So dope!! Honestly, I wish my teachers could see this, because those suckers pretend like every concept has to be about sustainability and can not contain any level of ‘fun’. This is my type of branding though. I guess it has a lot to do with the high level of NYC-feeling which I have been longing to my entire life hahaha. I guess we’ve now figured out why I like Pony so much [that and the fact that JT used to rock Ponys with his suits back when he rockin’ your body and all that].
Beer, tequila, a mariachi band [Mexican id of Alfredo] and real NY Hotdogs. Everything made sense and was thought about [I really wish my teachers could have been there hahaha]. And I loved that it was in
, because it’s such a different turn
up and atmosphere than Rotterdam has. Amsterdam
And at the end I got my own pair of Alfredo Gonzales socks and of course the Pony x Alfredo Gonzales ‘Hot Dog’. Scrumptious! And I rocked them 2 days later already to a fashion event I attended.
Go out and get yours!
ps.: S/O to the Pony Europe crew for always being super nice and supportive.